General marketing resources that do not fit neatly into a single neatly defined box. Including Behavioral Economics, thinking about your target audience, optimal business practices, branding, and marketing in general.
Through an intentional redesign of the physical and structural elements of camp, the big-picture objectives of camp can still be met. All while re-tooling your camp in a way that positively, and safely, meets the physical, spiritual, and emotional needs of your campers. Not just in this time of Covid-19, but for years and decades ahead.
Without minimizing the real and present dangers that novel coronavirus presents, we will explore how camps, conference centers, and outdoor adventure outfitters might proactively respond to Covid-19
Swing too far to one side, and you alienate one target audience. Provide too many options and you paralyze your audience with decision paralysis. Provide only one option, and it may or may not be exactly what they were looking for.