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Marketing Overview

General marketing resources that do not fit neatly into a single neatly defined box. Including Behavioral Economics, thinking about your target audience, optimal business practices, branding, and marketing in general.

Challenges for Camps to Overcome – Covid-19

Challenges for Camps to Overcome – Covid-19

Through an intentional redesign of the physical and structural elements of camp, the big-picture objectives of camp can still be met. All while re-tooling your camp in a way that positively, and safely, meets the physical, spiritual, and emotional needs of your campers. Not just in this time of Covid-19, but for years and decades ahead.

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Finding A Healthy Balance

Finding A Healthy Balance

Swing too far to one side, and you alienate one target audience. Provide too many options and you paralyze your audience with decision paralysis. Provide only one option, and it may or may not be exactly what they were looking for.

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