Joe Lewis HVAC Training Center

Provide actionable direction to redesign website to be optimized for mobile users, search engine friendly, and increase visitor conversion rates. Target audience heavily favors mobile phones.

The Client

HVAC Trade School that focuses on hands-on learning for the Heating, Ventilation, and Air Conditioning industry.

Target Audience

• Individuals interested in moving into a career in the HVAC industry.
• Technicians that already work in the industry, but are interested in expanding their skills in order to increase their earnings and be move valuable employees.
• Employers interested in elevating the skills of their existing employees.

While employees are likely to use desktop devices, individual students heavily favor mobile devices.

Key Features

• Imagery that helps communicate the hands-on training that sets their courses apart from competitors.
• Detailed visitor tracking to better understand how the website can be improved in the future.
• Clarified anticipated visitor needs for key personas on each of the main landing pages.
• Simplified main navigation to help guide visitors along in their journey of discovery and research.
• Calls To Action on the bottom of every page that align with the target audience’s sales journey.
• Customized footer that ensures every page includes: Contact info, easy search, a simple contact form, and navigational breadcrumbs.

For a live view visit: Joe Lewis HVAC Training Center