Avid & Co

The Client

Hometown local toystore with a downtown physical presence in a college town filled with a wide diversity of professionals.

Target Audience

Parents of young children, and the remote grandparents of those children. 

An even mix of mobile and desktop visitors.

Key Features

• Communicate the in-person fun and playful environment online while keeping it easy to use, maintain, and navigate.
• Simplified main menu.
• Mobile Menu that is comfortably clickable by the thumb or any finger.
• Clear Call To Action above the fold.
• Displaying Online Reviews for Products, and automating systems to ask for new reviews.
• Automatic related product suggestions.
• Simplified Checkout Process
• Calls To Action on the bottom of every page.
• Customized footer that ensures every page includes: Contact info, easy search, a simple contact form, and navigational breadcrumbs.

For a live view visit: Avid & Co